Category: Blog

Is It A Good Idea To Hire Someone To Do SEO For You

If you are a website owner, I bet you have ever received an email from an unknown person telling you that your rankings are terrible and that they can help you appear among the top on Google’s index. Some of the emails these “SEO consultants” send are quite compelling, and you may be tempted to hire them.

Should you ever pay for SEO services? The answer to this mind blogging question depends on several factors. Let’s take a look at some the factors:

What Is The SEO Consultant Offering?

Yes, the first thing you should consider is what the SEO expert is offering. I have received hundreds of emails from random “SEO experts” and here are the common things that you will find in their pitches:

• More Backlinks: The SEO expert will give you a long pitch of how he can help your website get more backlinks. They will tell you that they have been in the business for long and have helped many who get backlinks. Don’t be misled! Buying backlinks violate Google’s terms and policies and will hurt your SEO instead of improving it.

• Pay Per Click: The expert will also offer to run your Google Ads and manage you Ad budget. What will you get from this? Your website will appear Google’s paid ads section.

• Audit: What is an audit? An audit, also known as on-site optimization, is where you will have someone evaluate how your blog or site is performing regarding load time, keyword density, titles, structure and anything else that affects your site’s rankings.

• They Will Offer Local SEO: This is where an SEO expert or agency tries to improve your site’s ranking on Google map and other local search results by improving your location, G+ profile and so on.

• A full custom Package: The pitch will also include a full management package. The expert will tell you that the full management package will help your SEO strategy adapt a more modern approach to search engine optimization. The package may include the following: paid search marketing, content creation, Social media and other things related to SEO.

• Spam Your Competitors: This is probably the most horrifying thing you will read in those emails. These experts will tell you that they can help you spam your competitors so you can rank better than them. What do I mean by spamming your competitors? This where you create a false rumor about your competitors so people can use your products or services instead.

Some of the things these ‘SEO experts’ offer are useful while some are totally against Google’s guidelines and are very risky. So should you ever pay for SEO services? Well, while there are some services that go against Google terms, there are those services that can benefit your website, and Google is okay with them. So the answer is yes you can pay for SEO services. You should, however, be careful when dealing with an SEO agency. Make sure you consider this factor before you hire an SEO firm:

I. Who Contacted Who?

If an SEO company contacted you first, don’t hire them. They could be scammers or new in the game. Either way, hiring them will only lead to frustrations. Hire an SEO company that is made up of a team that is qualified and has been in the business for years.

II. Was The Email Personalized?

If the initial email starts with “Dear sir/madam,” don’t hire the SEO agency. The agency does not know who you are, let alone what your business is all about. If the initial email was personalized, you could hire them because they took the time to study your business and know what it actually needs.

III. Portfolio

Does the SEO Company have a portfolio? Credible SEO agencies have rich portfolios and will gladly share their previous customers’ contact is you ask them to. A rich portfolio is a clear sign of experience and expertise. If they don’t have a portfolio, ran!

IV. How cheap are Their Services?

Good SEO is never cheap. A reputable SEO agency will never charge a few hundred dollars for their services. For this reason, if an agency offers super cheap SEO services, they could be scammers.

V. Is There Any Information About Them Online?

I agree that Googling about a company can never truly tell you is a company is genuine or not. We are in the digital era, and reviews can be faked. All in all, you need to ensure you spend some time researching the SEO Company you want to hire. This will help you know a more about them. You should also conduct offline research; ask your friends and colleagues if they have ever heard of the SEO agency. If they have never heard of it, it’s time to find another company.

Here are some search engine optimization services and products that are worth your time and resources.

1. Analysis Tools

Analysis tools will help you know how your site is performing when compared to your competitors. The information you get from this tools will help you come up with relevant SEO strategies.

2. Plugins and Enhancement Tools

There smart people out there who have created plugins and enhancement tools that will help improve your SEO. Some of these plugins and enhancements help make navigation easier, which, in turn, attract more visitors.

3. Yoast SEO

Many bloggers are now using Yoast’s SEO plugin because it helps improve their SEO performance. You can decide to spend a few dollars to purchase the premium version. It will help make the SEO process easier.

4. The human side of SEO

If, your website, is performing poorly on search engines, hiring someone to help you with SEO can be wise. You should, however, be careful and ensure you hire someone who knows what he/she is doing.

If you know how SEO works and can do I yourself, then well and good. If you don’t know much about SEO and want to hire someone, make sure you do online and offline research before you hire; this will help you choose an SEO expert who is knowledgeable, experienced and qualified. Big thanks though to The Las Vegas SEO Consultants for this post on SEO and finding the right company. You can get a free quote from them here.

How To Organize Your SEO Campaign Goals

To fully appreciate what SEO can do for your local business, there is a need first to understand what SEO is all about. Ensure that you fully understand what how to apply SEO in your marketing strategy. Also, understand the tools and techniques that you can employ to make the most of this marketing concept. Let’s start with the basics.

SEO is basically what marketers refer to as search engine optimization. This refers to techniques and tools that you can employ to ensure that your website is visible and ranks high among search engine results. Well, we know that more and more people are using Google and other search engines every day to search for information on products and services. Thus, for you to take advantage of this potential market, you need to be visible among the search engines that potential customers are using. This requires you to have a platform where people can find information on your products and services and this platform can either be a website or a social media platform like Facebook.

Remember your website is your online shop and will be the first impression that potential customers have in your business. Thus, the website should be eye-catching.Easily navigable, strong attractive visuals, suitable color theme as well as presentable graphics. Ensure all the pages on the website such as about us, contact details and about the products are well organized on the website. The design of the website should be done with the target market in mind.

For instance, if you want to sell kids clothes, the graphics used should be easy and relaxed to reflect the target market. Similarly, if you want to sell office printers, then the content, language, graphics visuals and all aspects of the website should be highly professional to reflect the target market. Also, ensure that the website is mobile-enabled, or in simple terms, one can access the website via a mobile phone. Remember, more people are accessing the internet via mobile devices as opposed desktops. Hence, the website should be mobile enabled.

After designing the website or the social media network, the next thing you should do is to organize your SEO campaign. This starts by ensuring that you design a website that reflects the true operations of your business. Next, ensure that the pages are well indexed. Remember, when people are searching for information online, they use a certain set of words known as keywords. Thus, you must ensure that your content has a high number of these words to be visible and rank high among the search engines.

With an increasing number of people using keywords as their preferred method of searching for information online, there is a need for you to position yourself to take advantage of this phenomenon, and this is basically the foundation of search engine optimization.
Ensuring that your website and social media networks are optimized regarding keywords is not enough, the next thing you need to do is to ensure that your website earns a reputation among search engines. However, as you index your content with keywords, ensure that you do so in a natural manner to ensure that you avoid instances of keyword stuffing which is strictly prohibited and can be penalized by Google. Other than keywords focus on content is another unique technique that you can use to achieve SEO.

Remember, getting people to your site is one thing, but keeping them on your site long enough to take action is another thing, and this is what content does. Your content should be unique, original, accurate and highly relevant to your audience. Don’t focus on selling all the time, at times, provide content that is meant to educate your audience.

Also, ensure the content is up-to-date. For instance, when doing product descriptions, ensure the latest features and specification of a product are included in your description. Make it engaging and entertaining, don’t bore your audience with long and boring narration about a product or service. Content marketing is friendly both to search engines and audience. This simply means, if you get your content properly, you will be favored by both the search engines and your target audience, and this can do magic to your SEO strategy.

As mentioned above, online reputation is important in any SEO strategy. Before delving into the details on how to earn a reputation among search engines, first understand why this is important. Remember, getting people to your website is just one aspect of selling, but ultimately, your objective of getting people to your website is to convince them to take action. This can either be regarding signing up for the emails or making a purchase, and this is your ultimate objective. People will buy from your website, or subscribe if they feel your website is trustworthy, authentic and you can be trusted, and this is where earning a reputation comes in.

So how do you earn a reputation? First, ensure you have numerous backlinks to your website. This refers to having links from high-ranking websites that link to your website. When the spiders that link to your website are from high-ranking websites that your website will be deemed as highly credible by customers. High-quality links don’t come for free, and thus you might need to pay for them.

However, if you don’t want to incur a lot, then you can pay for adverts. The down-side of this is that the links will not be organic, or originate “voluntarily.” Though they can still enable you to rank highly, paying for adverts is not the same quality as links from the credible website. Also, some search engines are not very friendly to links from untrustworthy sources, and your website can be penalized when they are detected. Thus, be careful when purchasing these adverts to ensure that you pick those that can add value to your overall SEO strategy.

These are just some of the strategies that you can employ to achieve an effective SEO strategy. Remember, these are just a drop in the ocean, as there are more techniques you can employ in getting your website visible and high-ranking among search engines.

These following tips were authored by the experienced Phoenix SEO Experts. Check them out here:

Phoenix SEO Consultants
40 N Central Ave, Phoenix, AZ 85004, USA
(480)630-0104
http://coronationim.com/phoenix-seo/

Should you ever pay to learn Website SEO?

You want your content to be seen, and website SEO is the key to getting there. But you’ve hit a roadblock – professional consultants are too expensive, but some of the optimization classes and resources available online can be just as pricey! Most website owners aren’t exactly made of cash, so one big question always ends up coming to mind: is the cost of learning really worth the returns? The answer is an emphatic “YES!”, but only if you plan to invest the time and money wisely.

(source: http://coronationim.com/edmonton-seo/)

Sometimes big things come in free packages.

To be perfectly honest, anything you want to learn about website SEO can found for free. Of course, free does have a drawback – you’ll have to put in “longer hours doing intense research and learning from your own experimentation.” according to the Edmonton SEO Guy who you can find at www.edmontonseoguy.com/. Thankfully, there are countless professionals and successful gurus who are more than willing to share invaluable knowledge via their blogs, free SEO eBooks, and even live webinars. Don’t ignore these incredible resources – free education is what makes the internet such a wonderful place!

Free is always the best way to go if you’re a beginner. After all, it’s not wise to spend money online until you know how to make money online.

Convenience comes at a price.

Free is good, yes. But professional advice and training is even better. Paying to learn SEO makes a lot of sense when you’re strapped for time and need to see a rapid increase in search engine traffic soon. There are lots of classes and community websites that require a small fee, and many times the investment pays for itself in a matter of weeks. But don’t be suckered into paying for something worthless – always take advantage of free trials and be wary of the website SEO classes that don’t offer them.

Really, though, you can’t put a price on SEO knowledge – without it, many marketers would be destined for failure. You don’t have to pay outrageous prices just to get some “insider secret” but you should make learning about the search engines part of your schedule, even if it’s just for the purpose of effectively overseeing your SEO company’s work and progress.

Do you have to pay for real SEO tips and training? No, you don’t! But should you? It depends on your needs, budget, and desire to rise above the competition. Consider it an investment!

Canada West SEO
Scotia 1, 10050 Jasper Avenue #2020c, Edmonton, AB T5J 3R8
(780) 628-7535

All about us

We are a Edmonton SEO Experts Company. We are dedicated to connecting you with your customers through affordable web solutions. Be Seen is the ideal company to help your business start generating on-line leads and awareness for your business through an interactive user friendly and search engine ready website.

We specialize in small to medium size websites. Our services vary from user centered design, branding, search engine optimization, web copywriting, project management, online marketing, analytics and usability.

What we can do for you.

We can provide you with a user-friendly, eye-catching and interactive updated website.
We make sure your business is SEEN! Our web designs are original and are designed to the highest standards. With us you’ll receive personalized customer service. We can give you a professional website for your small / medium business, with a quick turn around time and at a reasonable cost to you. To begin your web presence request a free web design quote today.

Why you need a website.

To make money, why else? A website can connect you with customers 24/7. Nowadays everyone and their dog has a website. A website connects you with existing clients, new clients, and potential clients. It shows them where you are located, what you are selling and why they should choose you over your competition. What a great opportunity. If you are not doing at least some of your business over the Web, your missing out on a huge opportunity. The Web is now a key part of doing business. A website is a marketing tool that can work for you 24/7.

How much does a website cost .

The price of a website can vary depending on many things including, the language used to design the website, the complexity of the website, your timeline, type of website (brochure – type, ecommerce website, etc.), additional services such as search engine optimization, hosting and domain name registration. Without a complete understanding of what your website needs are, it is difficult to give a per page price. The best thing to do is contact us today for your free quote.